VP Picks Changing the Campaign Narrative
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It is widely understood and repeated that individuals don’t vote for vice presidental candidates, but rather for presidential candidates. The 1988 (vice) presidential race pitted well known, well respected Lloyd Bentsen against relatively unknown yet widely ridiculed Dan Quayle, with little consequence to the eventual outcome. While the vice presidential candidates will eventually fade from coverage, the do play a deeply important role which is often overlooked.
Selecting a running made not only offers a candidate an executive opportunity, it also allows him or her to refocus the campaign’s image. Discussions of Joe Biden or Sarah Palin will be framed in the context and qualities of his or her selector.
